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"It is the function of creative people to perceive relations
between thoughts, or things, or forms of expressions that
seem utterly different, and to be able to Connect the
seemingly Unconnected". –William Plomer
Watch a large flock of birds in flight in the city. It is a liquid
mass of self-propelling feathers. The flock swoops, dives
and turns on a mark, before settling en masse on another
roof. Who gives the orders? Which ex- dinosaur says;
‘Turn right at the plane tree, lads’? Nobody. A flock of
birds has no leader. A shoal of fish has no leader.
Who directs your brain’s hundred billion neurons to
connect up? Who, in reality, directs the Internet? No-one.
These are all Self Organising Systems, and it is the new
way to look at business structures.
Social networks can also been perceived as self
organising and self regulating systems. But, can social
networks be utilized even in order to socialize business
structures? Can systems work with only Indians and no
Cowboys?
Background
I have been working since 1981 e.g. as an entrepreneur,
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marketing integrator, communication coordinator and
project manager, and as a partner of divergent marketing,
advertising & PR agencies. The structures of the
agencies in question are traditionally built up, more or
less, out of "fixed" teams of highly rewarded "talents". On
the other side, I have been working as e.g. a marketing
manager of traditional organisations and in the media.
These traditional organisations and departments have at
least one thing in common. They are all fighting each
other. All the parties should be humanized about that
Collaboration is the New Economy!
Reflecting back to these grounds, I have been able to
create and build-up a large professional network of
professionals even before the internet. By this I founded
and designed Synergialaitos.Com ("The Synergy
Society") in 1999 in order to start building-up a virtual
organization. When openBC (XING) was launched in
Finland in 2004, it led to an entirely new way of thinking
and to build-up my network even globally.
The Synergialaitos.Com name and concept was
internationalized and renamed as SICU, which is the
acronym of the name and slogan: Synergy Integrated -
Connects the Unconnected.
Synergy is energy moving in-sync. It is an elusive state of
mind that occupies much of our daily strivings. Simply, it's
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