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Editorials > article > Self-Organizing...
Author: Tom Merilahti
Title: Self-Organizing-Systems (S.O.S.)
the pressing desire to be happy. The slogan is not only
about connecting people, but also, about how different
ideas, thoughts & things can be connected into new
concepts, projects and communication wholes.

The human factor
The coming of the industrial age was a swinging of the
pendulum away from people as people, but as widgets/
objects to be utilized in the workplace. The idea of
reducing people and tasks to the lowest common
denominator and oversimplification of functions that can
be reproduced and duplicated is utterly dehumanizing.

With the coming of the "Relationship Economy", these
ideas no longer hold sway. People are not demographics
that can be categorized and put into convenient labels
and boxes. The populism of the internet is complex and
decentralizes many of the basic paradigms of traditional
business models, yet, in such complexity, there is
freedom to express who we are as complex and aware
individuals.

Both, individuals and organizations have inspiration,
ideas, knowledge, experiences, resources and passion.
Thousands of people all around the world who are


independent, but interconnect, enables them to
collaborate as an "organism" with short "bursts" of energy
to produce potentially higher outputs of "value" as they
otherwise would be able to do as individuals.

Think the Unthinkable, Move the Immovable and Connect
the Unconnected!
One notion is that elements connect to what is perceived
to be the same (has the same properties), because it has
the same ways of communication and can be recognized.
Communication is determined by the way an element
"thinks", and thinking determines what they do. The only
difference is the circle-speed at which they do this. If we
were birds or fish we would not be able to form a flock or
shoal. Why; because our thinking ability is too slow, we
are not formed to rely on a collective mind. Rather, our
minds have evolutionized into specialisation/
individualisation to survive.

People who understand that trust is the basis to do
business, and collaboration is the basis to create new
business and opportunities - also invest their time
connecting to others, building and deepening personal
relationships by sharing their passion for ideas and
opportunities. This is time consuming. It is not suitable for
everyone, especially for those with less outward
personalities or communication skills.

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